name dropper: piperlime joins project runway team

If you are as devoted to fashion as you claim to be, then Project Runway is to you what Next Top Model is for aspiring wannabe models. Joining the likes of previous sponsors such as (if I'm not mistaken) Bluefly.com and Macy's is Piperlime, an online store that sells a range of men's and kid's shoes, as well as women's shoes/accessories and apparel.

Stocked with shoes from a range of designers - Steve Madden, Calvin Klein, and Ralph Lauren to name a few, I think Piperlime working as the new sponsor for the show could be quite promising for the future contestants in terms of choice and style.

However, one thing I am worried about is the target audience Piperline is intended for - a quick browse through their women's shoes and accessories section gives me the general idea that this store sells to women of a certain class and age, which I can foresee a certain clash of accessories with the sometimes edgy designs contestants on Project Runway come up with. Nevertheless, I'm still excited for the season 8 to start!