name dropper: LCF takes on New Look

OMGGGGGGGGG!!!!!!!!

So it seems that this project between New Look and LCF footwear students have been going on for a few months now, and they are (I believe) in the judging process of this project. What this is is a collaboration between the school and the UK brand, wear students are given a chance to design the new collection.

Check it out here: http://futurefabfashion.newlook.com/2010/07/new-look-x-lcf-footwear-project/

Okay, so why am I so excited? Well, I've been a huge fan of New Look for a while now, because of its affordable prices as well as the fact that they've always been on top of the new fashion trends each season. And as for LCF? That will be MY SCHOOL this fall! So you can see my excitement when I see that there are opportunities like these presented. Anyway, here's a sneak peek:

I really hope the "Splash" heels make it =)

name dropper: piperlime joins project runway team

If you are as devoted to fashion as you claim to be, then Project Runway is to you what Next Top Model is for aspiring wannabe models. Joining the likes of previous sponsors such as (if I'm not mistaken) Bluefly.com and Macy's is Piperlime, an online store that sells a range of men's and kid's shoes, as well as women's shoes/accessories and apparel.

Stocked with shoes from a range of designers - Steve Madden, Calvin Klein, and Ralph Lauren to name a few, I think Piperlime working as the new sponsor for the show could be quite promising for the future contestants in terms of choice and style.

However, one thing I am worried about is the target audience Piperline is intended for - a quick browse through their women's shoes and accessories section gives me the general idea that this store sells to women of a certain class and age, which I can foresee a certain clash of accessories with the sometimes edgy designs contestants on Project Runway come up with. Nevertheless, I'm still excited for the season 8 to start!